About the Role

We have an exciting opportunity for a Group Director of Marketing and Student Recruitment to join us based in Leeds. This is a key leadership role within Luminate Education Group that will lead and manage our FE and HE marketing strategies. This is a great time to join as this is a new role as we bring together our FE and HE marketing, admissions and student recruitment teams under one leadership role and align key group principles. Reporting into a member of our Executive Leadership Team you will manage 4 HOD's with overall responsibility for a team of 100 staff. As a member of our senior leadership team you will have overall responsibility for core marketing, insight and student admissions for national and international students.

What You Will Do

• Responsibility for all Luminate Education Group corporate marketing and recruitment activity with a focus on enhancing the reputation of the group and the development of the member brands.
• Oversee the student recruitment function, leading on the development of local, regional, national and international student recruitment strategies and ensuring recruitment and conversion targets are set and achieved.
• Define and oversee the student recruitment conversion plans across Further Education and Higher Education.
• Lead on market research and insight to inform market positioning and new product development.
• Provide dynamic, visible and effective leadership internally and externally.
• Oversee the development of collaborative partnerships with overseas institutions and recruitment agencies.

About You

• Experience working at strategic marketing level in an education setting.
• Successful track record of delivering marketing, recruitment and conversion strategic initiatives.
• Previous experience of planning targets and delivering innovative marketing and student recruitment campaigns, processes, tools and projects.
• Proven experience of brand development and sub brand introductions.
• Strong leadership and managerial skills including team management, financial resource management, the ability to chair meetings and project groups, and to be an effective senior team member.
• Strong ability to analyse written and statistical information and identify implications.
• Previous experience of cross functional relationship management and engagement.

Benefits

We offer a range of fantastic benefits. These include:

• Generous Annual leave entitlement - If you work full time, you'll get at least 39 days holiday plus bank holidays. This includes closure days at Christmas (pro rata for part time staff).
  • Support Staff 39 days
  • Academic 44 days
  • Senior Management 44 days
• Excellent Pension schemes
  • Teachers' Pension Scheme
  • Local Government Pension Scheme
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card).
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities - including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements