FE MARKETING MANAGER (16-18 EDUCATION)

Access Further Education

Full-time, Manchester/Home Hybrid with National Travel

ABOUT THE ROLE

Are you passionate about shaping the future of the creative industries? Do you thrive in a fast-paced environment where innovation and collaboration are at the heart of everything you do? If so, we have the perfect opportunity for you. Access Education Group is seeking a dynamic and results-driven Marketing Manager to lead the promotion and development of our Access Creative College course offerings. Your mission will be to drive student recruitment, enhance brand awareness, and support our ambitious growth targets. This is more than just a marketing role-it's a chance to influence the next generation of creatives in the UK.

In this role, you will take the reins of our marketing campaigns, from conceptualisation through to execution, across a variety of channels including digital, print, and events. Your strategic thinking and project management skills will ensure that each campaign not only meets its objectives but also resonates with our diverse audience. Collaboration will be key, as you work closely with Curriculum and Campus teams, Alumni, and Current Students to ensure our marketing efforts are aligned and impactful. With a keen eye on market trends and student needs, you'll position our 16-18 courses as the top choice for young creatives looking to forge a successful career. You must be willing to travel.

Please download a full job description and person specification from the right side of this webpage under 'attachments'.

ABOUT YOU

To excel in this role, you'll need a strong background in marketing, particularly within the education or creative sectors. You've proven your ability to manage and deliver complex campaigns that capture attention and drive results. Your experience in product marketing will be crucial as you'll be responsible for developing and executing strategies that highlight the unique benefits of our courses and how they stand out in a competitive market.

You've not only led teams but also inspired them to reach new heights. You understand the importance of fostering a collaborative and innovative environment, where each team member feels valued and motivated. Your communication skills are second to none, allowing you to build relationships with a wide range of stakeholders, from prospective students and their parents to educational partners and industry influencers.

You're analytical by nature, using data and market insights to inform your decisions and continuously improve our marketing efforts. At the same time, your creative flair allows you to develop campaigns that are both original and effective. You're not afraid to embrace new technologies and trends, and you're always looking for ways to push the envelope.

Diversity and open expression are fundamental to creativity. We are committed to promoting a culture of diversity and inclusivity for all our employees and potential employees.

WHAT WE OFFER

At Access Education Group, we believe in rewarding talent and hard work. As our Marketing Manager, you'll be joining a forward-thinking organisation with a clear vision for the future. We offer a comprehensive benefits package that includes professional development opportunities, a supportive work environment, and the chance to make a real impact in the creative education sector.

SALARY SCALE: £32-£37,000 per annum, plus non-contractual performance-related bonus

GENEROUS HOLIDAY ALLOCATION: 25 days, plus bank holidays

WELLBEING BENEFITS: Health Cash Plan, Doctorline 24/7 GP Service, Employee Assistance Programme, Access to Counselling and Cycle to Work, family and female-friendly policies

STAFF DISCOUNTS & BENEFITS : Access to a benefits platform which offers discounts at over 800 retailers, o pportunities to attend UK festivals as part of AE's involvement, Sabbatical Leave

PAID LEAVE: Enhanced Maternity, Paternity, Adoption and Sick Pay

CONTRACT TYPE: Permanent

You'll be working within a vibrant and passionate team that values creativity, innovation, and collaboration. We provide the resources and support you need to succeed, along with the freedom to bring your ideas to life. With the backing of our experienced leadership team and a clear strategic direction, you'll have the opportunity to grow both personally and professionally.

ABOUT ACCESS

Access Education Group is the largest Independent Training Provider in the UK, with a focus on 16-18 education within the creative industries. Our brands, including Access Creative College, Access Sport, Access Industry, and dBs Institute, are dedicated to providing high-quality education and training to around 5,000 learners annually. Our vision is to be the leading provider of creative training in the UK, and we're on an exciting journey of growth and expansion.

Each of our brands serves as a hub for aspiring professionals looking to shape the future of their chosen industries. From Music and Media to Games and Esports, our courses are designed to equip students with the skills and knowledge they need to succeed. We're committed to broadening our provision and expanding our operations, making us the number one choice for creative training in the UK.

NEXT STEPS

If you're ready to take on a new challenge and make a difference in the world of creative education, we'd love to hear from you. To apply, please submit your CV along with a cover letter detailing your relevant experience and why you're the perfect fit for this role.

This vacancy closes on 9th October 2024 . Please note that we may interview before the closing date.

We look forward to welcoming you to the Access Education Group team.

Access Creative College is committed to safeguarding and promoting the welfare of young people and vulnerable adults and we expect all staff and volunteers to share this commitment. This post may be subject to enhanced Disclosure & Barring Service (DBS) clearance.