About the Role

The Marketing Strategy Lead is responsible for devising and delivering a marketing strategy for an assigned HE brand (University Centre Leeds), aided by marketing and student recruitment professionals from across the department.

University Centre Leeds, we provide a supportive higher education environment designed to promote and enhance independent learning. We are proud to be unique. Our small student body allows one-to-one support and a sense of community to thrive. Here, we do degrees differently.

What You Will Do

• Supported by the Marketing Strategy Manager and feeding from the overarching marketing strategy, deliver a marketing strategy for an assigned HE brand within the Luminate Education Group, aided by a team of marketing professionals across the department.
• Collaborate with the digital, school liaison/events, admissions, and international teams to ensure that marketing strategies are delivered coherently and proactively.
• Collaborate with the communications team to ensure that all PR and other related communications activities are aligned with the brand's strategy.
• Work in close collaboration with academic colleagues and institutional leaders to agree annual marketing strategies and discuss/update on operational marketing delivery.
• Provide data and insight-led strategic guidance to curriculum colleagues related to curriculum development.
• Manage relationships with external suppliers of marketing services
• Supported by the Marketing Strategy Manager, ensure that all spend is within the annual budget.
• Keep up to date with education sector and marketing industry developments and share such developments with the marketing and student recruitment function.

About You

• Demonstrable experience of developing marketing strategies in complex organisations
• Demonstrable experience of translating marketing strategies into operational delivery
• Experience of managing stakeholder relationships (both internal and external to an organisation)
• Experience of leading multi-channel marketing campaigns and measuring results
• Excellent communication skills both verbal and written
• Leads by example and seeks to innovate constantly
• Stays focused on a set strategy, but with the ability to remain agile as required
• Takes an inclusive and collaborative approach to working life
• Outstanding organisational skills and attention to detail

Benefits

There are plenty of benefits available to our staff members, here are just a few:

• Generous Annual leave entitlement - If you work full time, you'll get at least 39 days holiday plus bank holidays. This includes closure days at Christmas (pro rata for part time staff).
  • Support Staff 39 days
  • Academic 44 days
  • Senior Management 44 days
• Excellent Pension schemes
  • Teachers' Pension Scheme
  • Local Government Pension Scheme
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card).
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities - including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements