About the Role

This role supports the delivery of marketing strategies (and associated campaigns) for Luminate's HE brands (Leeds Conservatoire and University Centre Leeds), working closely with marketing and student recruitment professionals from across the department.

This role provides generalist marketing support, delivering on delegated projects, producing briefs and post-campaign reports, conducting research, and coordinating colleagues both inside and outside the department.

What You Will Do

• Support the development and delivery of marketing strategies for Luminate's HE brands (Leeds Conservatoire and University Centre Leeds), under the guidance of the Marketing Strategy Manager.
• Take responsibility for delivering any delegated marketing projects and campaigns, being the point of contact on set projects and ensuring that all teams are aware of deadlines as well as their responsibilities within the project
• Work in close collaboration with academic colleagues to gain important. information, ensure agreement on marketing materials, and discuss operational marketing delivery.
• To assist (and lead when delegated) with the production of marketing collateral, producing briefs, identifying imagery, writing engaging copy and liaising with staff, students and suppliers.
• To undertake desk research for the purpose of gathering market intelligence and insight, including competitor analysis and marketing trends.
• Complete post-campaign reports alongside the strategy manager/lead.

About You

• Experience of contributing to successful multi-channel marketing campaigns.
• Experience across a broad range of generalist marketing channels, such as OOH, digital, events and content.
• Experience of measuring the results of marketing campaigns and implementing the associated learnings.
• Good communication skills, both verbal and written.
• Seeks to bring innovation and initiative to daily activities.
• Stays focussed on a set plan, but with the ability to remain agile as required.
• Takes an inclusive and collaborative approach to working life.
• Good organisational skills and attention to detail.

Benefits

There are plenty of benefits available to our staff members, here are just a few:

• Annual leave entitlement - If you work full time, you'll get at least 27 days holiday plus bank holidays and up to 5 discretionary closure days at Christmas (pro rata for part time staff).
  • Support Staff 27 days (increasing to 32 days after 5 years service)
  • Academic 37 days
  • Senior Management 37 days
• Generous Pension schemes
  • Teachers' Pension Scheme
  • Local Government Pension Scheme
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card).
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities - including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements